The evolution
of internet has brought many advantages and disadvantages. It has promoted many
businesses and products in the process. Now entrepreneurship has taken on a new
form with the advancement of internet and the social media tools and that is
the case for running business as well. It may be a bank, investment companies,
multi-national corporations, schools, NGO’s and any type of other small organizations.
They all have to have a social media presence now to promote and run their
business successfully and keep their place steady in the market. For doing
this, the business rules have changed and developed into new ones and are
coming up with new tools for the social media to keep promoting their business.
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On the
other side, there are many entertainment based websites as well that provide
you with the thrill of online shopping
in Pakistan. This includes websites and pages on face book of well known to
home-based clothing, accessory, electronics, furniture and grocery shopping as
well. This trend has been commercializing in Pakistan for quite some time. But since
the revival of cinema and the movie-goers in the country, mainly due to the
opening of many well equipped and refined cinemas, the social media promotion
has reached to new heights. Not only are these cinemas competing to provide the
best cinematic experience to the audience but they are also providing the
comfort of letting people buy tickets online and then delivering them to their
homes. This has been made possible because of the ease of online shopping in Pakistan and the effects of social media
presence in majority of the homes.
The effect
of social media is mostly because of the aggressive campaigning done by the
people trying to promote a particular thing. But this was not the case for the
movie “Waar”. All the director had to do was release one trailer and that
spread like fire because the effects and the direction seen in just that short
clip was never seen before in Pakistani film-making and was mesmerizing enough for
the people to talk about it around the social media platforms and wait for its
release to be able to watch it, hence promoting it without any kind of serious
marketing even begun. And the long awaited film was worth the wait as it has
broken all records by crossing 71 million in just 5 days, showing just how incredibly
good the movie is.
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